Samsung: The Peace Blanket

10.0

Media Type:

Design Design

Brand

brand

Agency

agency

Country:

Israel

Industry:

Electronics, Technology

Summer is here, and with it comes the time-old war on the air conditioning: He's hot, she’s cold, he’s sweating, she’s freezing. A battle that rages on all night as the air conditioner is turned on and off. So Samsung invented the perfect solution so no one needs to fight at night: The Peace Blanket, half duvet and half pique

Credits

Advertising Agency:

Leo Burnett Tel Aviv, Israel

Chief Executive Officer:

Adam Polachek

VP Creative:

Ami Alush

VP Client:

Idit Zukerman

Copywriter:

Oren Ben-Naim

Art Director:

Meital Miller

Producers:

Simi Ben-Zikri, Menny Zarhia

Account Supervisor:

Laura Zimin

Account Manager:

Aviad Danon

Photographer:

Menachem Reiss

Studio:

Frank Abu, Oren Bar

Date:

July, 2017