McDonald's: Camera Rolls
Media Type:
Online
Brand
Agency
Country:
Industry:
Leo UK and McDonald's UK have launched Camera Rolls, a new multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s. Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones. When Leo UK looked across real camera rolls shared by fans, a clear pattern emerged - the final images often pointed to the same familiar place: McDonald’s.
Credits
Advertising Agency:
Leo Burnett, London, UKDate:
February, 2026
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