McDonald's: McDonald's Side Missions
Media Type:
Online
Brand
Agency
Country:
Industry:
This summer, Leo UK and McDonald’s are celebrating the joy of a side mission to McDonald’s with an integrated campaign that gamifies the brand experience across every touchpoint. "McDonald’s Side Missions" is inspired by the universal fan truth that McDonald’s is life's side mission. Whether that's stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission.
Credits
Advertising Agency:
Leo Burnett, London, UKCCO:
Mark ElwoodSenior Creatives:
Matt Wood, Tom LovelessDesigner:
Harry Ingrams, Freddie Hessian, Natalie Shortt, Carmen Perez Jimenez, Matt Slater, Joao PereiraHead of Design:
David AllenSocial Creative Director:
Ben HooperSenior Project Manager:
Laura TaylorHead of Strategy:
Joe BeveridgeSenior Planner:
Beth MackenzieComms Planner:
Imo GowenBusiness Lead:
Steph BatesDate:
July, 2025
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025