McDonald's: Big Arch

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Leo Burnett UK and McDonald’s are officially welcoming a new icon to the menu. The Big Arch is stacked with two 100% British and Irish beef patties, topped with white cheddar slices, crispy onions, fresh onions, shredded lettuce, crunchy pickles and smothered in the new signature Big Arch sauce.

Credits

Advertising Agency:

Leo Burnett London

CCO:

Mark Elwood

Executive Creative Directors:

Andrew Long, James Millers

Creatives:

Zoe Davies, Kerry Donelly

Creative Director of Design:

Dave Allen

Lead Designer:

Harry Ingrams

Motion Designer:

Bey Redding-O’Brien

Studio Director:

Richard Pettiford

Deputy CSO:

Tom Sussman

Strategy Director:

Ipeknaz Erel

Head of Account Management::

Steph Bates

Account Director:

Nicola Kuan

Account Manager:

Dominic Thomas

Account Executive:

Lani Lawrence

Senior Project Manager:

Laura Taylor

Head of McDonald’s Production:

Anna Cartwright

Producer (Food):

Madeleine Dunna

Radio Producer:

Adam Furman

Creative Director (Social):

Ben Hooper

Content Creatives:

Simon Mana, Shanice Baker

Content Producer:

Ariana Balsaras

Content Designers:

Cherie Waugh, Hannah Lacey

Production Company:

Pretty Bird

Director:

Eric Wareheim

Editor:

Rick Russell

Post-Production Producer:

Hazel Gibson

Colourist:

George K

VFX Supervisor:

Jonny Freeman

VFX Lead:

Matt Hutchins

VFX Artist:

Lysa Cornic

VFX Shoot Supervisor:

Tito Fernandes

Executive Producer:

Hazel Gibson

Production Coordinator:

Reece Whiteley

Sound Engineer:

Adam Smyth

Additional Sound Design:

Mike Bamford

Audio Producer:

Esi Jonuzi

Sound Engineer:

Giselle Hall

Audio Producer:

Robby Stone

Music Composition:

Massive Music

UK Media Buying Agency:

OMD

UK PR Agency:

RED Consultancy

UK CRM Agency:

TMW

UK BTL/In-Restaurant:

Linney

Chief Marketing Officer, S.V.P:

Ben Fox

Marketing Director:

Matt Reischauer

Head of Marketing (Food & Beverages):

Ben Sherburn

Marketing Managers:

Jo Conlon, Ana Saffer (Social)

Senior Brand Managers:

Alexandra Martin, Amber Myers

Campaign Assistant:

Dina Shalaby

Global CMO:

Morgan Flatley

VP Global Brand Leadership:

Erwin Dito

Global Senior Director:

Ryan Galili

Global Brand Marketing:

Karen Adland

CMO:

Jean-Guillaume Bertola

Marketing Director:

Clement Brossard

Manager Food & Strategic Alliances:

Clémentine Teissedre Dalou

Project Leaders:

Elisa Pereira, Anouk Micol

Date:

June, 2025

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