Meta: World Cup Rugby 2023


Media Type:

Online Online







The next Rugby World Cup will take place in France in 2023. Meta, as Official Supplier of the global event, has produced a campaign to rally supporters a year before the start of the tournament. The effort was developed in collaboration with agency partners BETC, Havas Play, Havas Events and Unit9, all working alongside Meta Creative X, the integrated global agency that drives the creative vision for all Meta brands.


Advertising Agency:

BETC Paris, France

Agency Managers:

Guillaume Espinet, Hector Amis, Pauline Gomis

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Apers

Art Director:

Jeremy Treccani


Baptiste Szuwarski

Strategic Planner:

Philippe Martin Davies

Traffic Manager:

Celine Laporte

Creative Producer:

Guillaume Denecker

TV Producer:

Slim Trabelsi

Production Company:

General Pop

Agency Producer:

Jeremie Vitard

Post Production:

Digital District


January, 2023

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