Metro: Teaching Bags
Media Type:
Film
Brand
Agency
Country:
Industry:
Recycling in Colombia is an ever-growing problem. Up to 2021, 78% of households didn't know how to properly recycle, and Bogotá, Colombia's capital city, didn't have an organized disposal system for its 8 million people. To make it even worse, the government stated a law for retail stores to deliver orders from e-commerce in plastic bags. In the middle of this turmoil, a national recycling law was introduced, making compulsory the use of the three-colored-plastic-bag system, which led to more plastic waste in a society uneducated towards the process of recycling.
Credits
Advertising Agency:
HOY ColombiaDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing