Ad of the Day | Samsung: A Bespoke Original Series

10.0

Media Type:

Film Film

Brand

brand

Agency

agency
Samsung has been carrying out ads that convey the diverse lifestyles and tastes of the targeted audience, the Millennials and Gen Zs, for the BESPOKE refrigerator range that has allowed the personalization of fridges’ colors, materials, and modules. As this year marks BESPOKE refrigerator’s 4th year in the market, the latest spot "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or preferences with its newly upgraded features.

Credits

Advertising Agency:

Cheil, Seoul, South Korea

Date:

May, 2022

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025