Ad of the Day | Samsung: A Bespoke Original Series


Media Type:

Film Film




Samsung has been carrying out ads that convey the diverse lifestyles and tastes of the targeted audience, the Millennials and Gen Zs, for the BESPOKE refrigerator range that has allowed the personalization of fridges’ colors, materials, and modules. As this year marks BESPOKE refrigerator’s 4th year in the market, the latest spot "A BESPOKE Original Series" highlights how BESPOKE refrigerators can cater to the needs of users regardless of one’s taste or preferences with its newly upgraded features.


Advertising Agency:

Cheil, Seoul, South Korea


May, 2022

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