Puma: Play Forever
Media Type:
Digital
Brand
Agency
Country:
Industry:
Premiership football club Manchester City have launched their new 22/23 season kit which is designed by PUMA with a retro feel. The kits are inspired by legendary midfielder, Colin Bell who is widely regarded to be one of the club's finest-ever players during the late 60s and 70s, and the design pays homage to an amazing legacy while looking to the future of the club, and fan culture of today. With the concept of ‘Play Forever’, the new kit takes the iconic Man City sky blue but uses a central club crest to evoke the City shirt designs of the past.
Credits
Advertising Agency:
DUDE, LondonDate:
May, 2022More from Puma
Ad of the Day | Puma: 70th Anniversary of Club Sporting Cristal
9.0
PUMA and Premier League: Have a Ball
9.7
Ad of the Day | Puma and A$AP Rocky: Streetwear and Motorsports
10.0
Puma: The Story is Being Written Beneath Your Feet
10.0
Puma: Fearless
9.5
PUMA: Welcome Unbored
10.0
Ad of the Day | Puma: She Moves Us
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing