Puma: Play Forever


Media Type:

Digital Digital




Premiership football club Manchester City have launched their new 22/23 season kit which is designed by PUMA with a retro feel. The kits are inspired by legendary midfielder, Colin Bell who is widely regarded to be one of the club's finest-ever players during the late 60s and 70s, and the design pays homage to an amazing legacy while looking to the future of the club, and fan culture of today. With the concept of ‘Play Forever’, the new kit takes the iconic Man City sky blue but uses a central club crest to evoke the City shirt designs of the past.


Advertising Agency:

DUDE, London


May, 2022

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