Puma: Play Forever
Media Type:
Digital
Country:
Industry:
Premiership football club Manchester City have launched their new 22/23 season kit which is designed by PUMA with a retro feel. The kits are inspired by legendary midfielder, Colin Bell who is widely regarded to be one of the club's finest-ever players during the late 60s and 70s, and the design pays homage to an amazing legacy while looking to the future of the club, and fan culture of today. With the concept of ‘Play Forever’, the new kit takes the iconic Man City sky blue but uses a central club crest to evoke the City shirt designs of the past.
Credits
Advertising Agency:
DUDE, LondonDate:
May, 2022More from Puma
Ad of the Day | Puma: 70th Anniversary of Club Sporting Cristal
9.0
PUMA and Premier League: Have a Ball
9.7
Ad of the Day | Puma and A$AP Rocky: Streetwear and Motorsports
10.0
Puma: The Story is Being Written Beneath Your Feet
10.0
Puma: Fearless
9.5
PUMA: Welcome Unbored
10.0
Ad of the Day | Puma: She Moves Us
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
M+C Saatchi North America Launches New Entertainment Marketing Practice, Appoints Jen Bacchus to Lead
Former WME executive joins to build the agency's new North American capability spanning talent strategy, entertainment partnerships
Jul. 09, 2026
Global Marketing Production Advisory APR Names Patrick Lafferty as CEO
The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations
