Previous Ad
Lucozade։ Football x Renovators
Next Ad
Harrah's Resort Southern California: Make Fun Funner
Michelin: On The Road and Beyond
Media Type:
TV
Brand
Agency
Country:
Industry:
While the first phase of the campaign celebrated movement and showcased Michelin’s wealth of products and services, the second phase takes us further, to the heart of the Group’s unique expertise in the science of materials and their assembly.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Jérôme GalinhaArt Director:
Rayhaan KhodabuxCopywriter:
Antoine GauquelinAssistant Art Director:
Corinne ChamounStrategic Planner:
Mattia BellomoCreative Resources Coordinator:
Celia Chiarotto DafiTV Producer:
David GreenProduction Company:
David GreenDirector:
Henry ScholfieldDOP:
Rob HardyProducer:
Olivier DubocagePost Production:
The MillDate:
May, 2024
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration