Previous Ad
Lucozade։ Football x Renovators
Next Ad
Harrah's Resort Southern California: Make Fun Funner
Michelin: On The Road and Beyond
Media Type:
TV
Brand
Agency
Country:
Industry:
While the first phase of the campaign celebrated movement and showcased Michelin’s wealth of products and services, the second phase takes us further, to the heart of the Group’s unique expertise in the science of materials and their assembly.
Credits
Advertising Agency:
BETC Paris, FranceChief Creative Officer:
Remi BabinetExecutive Creative Director:
Jérôme GalinhaArt Director:
Rayhaan KhodabuxCopywriter:
Antoine GauquelinAssistant Art Director:
Corinne ChamounStrategic Planner:
Mattia BellomoCreative Resources Coordinator:
Celia Chiarotto DafiTV Producer:
David GreenProduction Company:
David GreenDirector:
Henry ScholfieldDOP:
Rob HardyProducer:
Olivier DubocagePost Production:
The MillDate:
May, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing