Michelin: On The Road and Beyond

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

While the first phase of the campaign celebrated movement and showcased Michelin’s wealth of products and services, the second phase takes us further, to the heart of the Group’s unique expertise in the science of materials and their assembly.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Guillaume Espinet, Marion Gondeau, Alice Takagi, Guewel Essioux, Julie Litos

Chief Creative Officer:

Remi Babinet

Executive Creative Director:

Jérôme Galinha

Art Director:

Rayhaan Khodabux

Copywriter:

Antoine Gauquelin

Assistant Art Director:

Corinne Chamoun

Strategic Planner:

Mattia Bellomo

Creative Resources Coordinator:

Celia Chiarotto Dafi

TV Producer:

David Green

Production Company:

David Green

Director:

Henry Scholfield

DOP:

Rob Hardy

Producer:

Olivier Dubocage

Post Production:

The Mill

Date:

May, 2024

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