Michelin: Unreal Engine
Media Type:
Film
Brand
Agency
Country:
Industry:
For the new Michelin film aimed at the electric vehicle market, BETC and POP (Prose On Pixels) have created a film almost entirely using Unreal Engine. A first in France, the advent of a new type of production solution: an innovative strategy to give life to a creative idea that would have been impossible to produce with the same agility using more traditional techniques
Credits
Advertising Agency:
BETC ParisBrand Managers:
Thomas d'Aietti, Christelle CarrièreChief Creative Officer:
Remi BabinetExecutive Creative Director:
Jerome GalinhaCreative Director:
Julien DeschampsCopywriter:
Jean-Baptiste SoumierArt Director:
David PuirouxStrategic Planner:
Mattia BellomoExecutive Creative Producer:
Guillaume DeneckerCreative Resources Coordinator:
Celine LaporteAgency Managers:
Bertille Toledano, Guillaume Espinet, Carole Penillard, Yael Blanque, Guewel EssiouxProduction Company:
POPProducer:
Jacques Etienne SteinCreative Producer:
Jeremy MarsyDirector:
Miles Cable3D Studio:
Bodega VirtualPost-Production Company:
POPHead of Post Production:
Clement MassuSound Company:
GumDate:
October, 2024
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