Mike's Hard Seltzer: Vacooler

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Alcoholic Drinks

mike’s Hard Seltzer launches ‘Refreshingly Obvious’ new brand campaign

Credits

Advertising Agency:

FCB New York

Co-Chief Creative Officers:

Gabriel Schmitt, Michael Aimette

Executive Creative Directors:

Samira Ansari, Scott Kaplan

Creative Director – Copy:

Laszlo Szloboda

Creative Director – Art:

Dan Grech

Senior Art Director:

Lara Polovina

Copywriter:

Chloe Bayhack

Chief Strategy Officer:

Todd Sussman

Director Strategic Planning:

James Friedman

Strategic Planning Director:

Jamie Rutherford

President:

Emma Armstrong

SVP, Group Account Director:

Amy Elkins

Account Director:

Pamela Natale

Account Supervisor:

Laura Traflet

Account Executive:

Logan Butler

Senior Project Manager:

Joanna Groom

Director of Integrated Production:

Adam Isidore

Producers:

Brian Schierman, Pim Leeuwenkamp

Director of Business Affairs:

Janice Katz

Senior Production Talent Manager:

Janet Merone

Advertising Agency:

FCB Inferno

Managing Director:

Katy Wright

Chief Creative Officer:

Owen Lee

Account Director:

Jack Steer

Account Manager:

Naomi Hallam

Integrated Strategist:

Sam Zamani

Senior Creatives:

Sarah Lefkowith, Aldie Pretorius

Co-Design Lead:

Sarni Strachan

Producers:

Russell Mallows, Sabrina May

Media:

Vizeum, Draftline

Production Company:

Alpen

Director:

Mike Bernstein

Executive Producer:

Christian Heuer

Producer:

William Orozco-Cubbon

Production Manager:

Christine Park

Production Coordinator:

Joseph Kim

Music:

JSM Music

CEO / CCO/ Co-Composer:

Joel Simon

VP/Executive Producer:

Jeff Fiorello

Composers:

Andrew Ybanez, Gregory Jenkins

Producers:

Norm Felker, Andrew Manning, Sharon Cha

Post Production Company:

Secret Guy

Editor:

Bill Cramer

Colorist:

Matthew Rosenblum

Flame Artist:

Graham Holly

Executive Producer:

Celena Mossell

Senior Producer:

Alex Bartczak

Audio Engineer:

Batsi Zesaguli

Client:

AB InBev

Global VP Beyond Beer:

Thiago Zanettini

Global Marketing Director Mike’s:

Caitlin Partridge

VP Beyond Beer Europe:

Adrien Mahieu

Marketing Director Beyond Beer Europe:

Aina Fuller

General Manager Mike’s UK:

Marie Fukuura

Marketing Manager Mike’s UK:

Alexandre Wellens

Date:

July, 2021

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