Ministério Público do Trabalho: Coal

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Brazil

In Brazil, millions of children are employed in menial, labour intensive jobs. They work at construction sites and factories. They sweep homes and streets. They work long hours. Often for very little money. They do not get the chance to run around, play, go to school or hang out with friends. They spend their days working and they don’t have things to play with. Unfortunately they spend their whole time with tools like hammers and pliers. The client wanted to help the children by giving them what every child deserves: a future. MPT asked us to help in creating a cost effective communication to solve the issue.

Credits

Advertising Agency:

Agência UM, Recife, Brazil

Creative Director:

Lenilson Lima

Art Directors:

Alisson Carvalho, Eugênio Lima

Copywriters:

Rafael Paulino, Cynthia Carvalho, Rafael Oliveira

Illustrator:

Flávio Jatobá

Photographer:

Cival Jr.

Retoucher:

Ricardo Moreira

Account:

Ludmila Canto

Date:

October, 2016

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