Ministério Público do Trabalho: Wood
Media Type:
Print
Country:
Industry:
n Brazil, millions of children are employed in menial, labour intensive jobs. They work at construction sites and factories. They sweep homes and streets. They work long hours. Often for very little money. They do not get the chance to run around, play, go to school or hang out with friends. They spend their days working and they don’t have things to play with. Unfortunately they spend their whole time with tools like hammers and pliers. The client wanted to help the children by giving them what every child deserves: a future. MPT asked us to help in creating a cost effective communication to solve the issue.
Credits
Advertising Agency:
Agência UM, Recife, BrazilCreative Director:
Lenilson LimaArt Directors:
Alisson Carvalho, Eugênio LimaIllustrator:
Flávio JatobáPhotographer:
Cival Jr.Retoucher:
Ricardo MoreiraAccount:
Ludmila CantoDate:
October, 2016Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 05, 2026
The Hidden Opponent Enters its Next Chapter with the Promotion of Leeann Passaro as Executive Director
In the role, Passaro will guide The Hidden Opponent’s next phase of growth, helping scale its impact while strengthening the programs
Aug. 05, 2026
Reverie Content Signs Directing Duo CALL ME AL
The husband-and-wife directing duo, Phillip Montgomery and Alisa Allapach, met on the set of a commercial spot ten years ago
