Motorola: Transform your phone in a snap

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

Following its content AOR win for Motorola, as it helps reimagine the fourth largest mobile phone company’s brand, Los York recently completed a CGI campaign for Motorola’s newest breakthrough product innovation, Moto Mods. Titled “Mods,” the campaign features a series of spots directed by Los York co-founder Seth Epstein, that imagine the product in an elegant 3D world that demonstrates the device’s ability to transform through the addition of magnetically snapped-on “mods” that add a projector, a speaker, a high quality DSLR camera function, or additional battery life.

Credits

Advertising Agency:

Los York, Los Angeles & New York, USA

Chief Creative Officer / Co-Founder:

Seth Epstein

Managing Director / Co-Founder:

Dexton Deboree

Account Director:

Sue Lee

Creative Director:

Adam Flanagan

Director / Creative Director:

Seth Epstein

Executive Producer:

Sue Lee

Producers:

Neil Van Hart, Rosanne Raposo

Storyboard Artist:

Marcus Park

Art Director:

Shane Griffin

CG Animation:

Zeitgeist

After Effects Artist:

JaeWoo Park

Animation/Post Credits:

Zeitgeist

Source:

Beggars Group

Music / Mix:

Echolab

Producer:

Gavin Little

Composers:

Gavin Little, Steve Lynch

Sound Design:

Gavin Little, Joe McHugh

Date:

July, 2016