Movenpick Ice Cream: Vanilla Brownie
Media Type:
TV
Brand
Agency
Country:
Industry:
Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away."
Credits
Advertising Agency:
Serviceplan SuisseCEO:
Pam HugliChief Creative Officer:
Raul SerratChief Strategy Officer:
Peter SchaferExecutive Creative Directors:
Micha Seger, Marcin BabaArt Direction:
Philipp Intlekofer, Nadja TandlerCopywriter:
Peter LiptakConsulting:
Laura Schlittler, Sylvia Kohler, Caroline RonzaniProduction:
Carmen AebischerRealisation:
Barbara Hane, Victor BorelExecutive Producers:
Torsten Gerst, Jennifer SchulzManaging Partner:
Pascal FrohliConsulting:
Thomas Koller, Beat Graf, Moira FernandezProduction House:
Goodhouse Film/ Johannes SchmidtDirector and Photographer:
Emma TempestSocial Media:
TYMA Film/ Yannis PetroneCMO, Group Head of Marketing Froneri:
Bernard TualGroup Marketing Manager:
Alicia MundayEO Froneri Switzerland:
Reto LüchingerHead of Marketing Froneri Switzerland:
Lisa PossielInternational Senior Brand Manager Mövenpick:
Markus KingDate:
April, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 25, 2026
New Report from Oxford Road and Westwood One Reveals Untapped Opportunities for AI Brands
Despite the effectiveness of audio advertising, new data shows it remains underutilized in driving AI widespread adoption
Aug. 25, 2026
Grow Therapy Launches a National Campaign Reframing Therapy as a Practice for Progress
Four musical films capture the personal growth that unfolds when people care for their mental health