Movenpick Ice Cream: Cookie Dough
Media Type:
TV
Brand
Agency
Country:
Industry:
Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away."
Credits
Advertising Agency:
Serviceplan SuisseCEO:
Pam HugliChief Creative Officer:
Raul SerratChief Strategy Officer:
Peter SchaferExecutive Creative Directors:
Micha Seger, Marcin BabaArt Direction:
Philipp Intlekofer, Nadja TandlerCopywriter:
Peter LiptakConsulting:
Laura Schlittler, Sylvia Kohler, Caroline RonzaniProduction:
Carmen AebischerRealisation:
Barbara Hane, Victor BorelExecutive Producers:
Torsten Gerst, Jennifer SchulzManaging Partner:
Pascal FrohliConsulting:
Thomas Koller, Beat Graf, Moira FernandezProduction House:
Goodhouse Film/ Johannes SchmidtDirector and Photographer:
Emma TempestSocial Media:
TYMA Film/ Yannis PetroneCMO, Group Head of Marketing Froneri:
Bernard TualGroup Marketing Manager:
Alicia MundayEO Froneri Switzerland:
Reto LüchingerHead of Marketing Froneri Switzerland:
Lisa PossielInternational Senior Brand Manager Mövenpick:
Markus KingDate:
April, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 04, 2026
Simple Mills Announces "Absolutely Nothing" in New National Campaign
Leading Better-for-You Snack Brand Offers Same Snacks, Now Non-UPF Verified™
Aug. 04, 2026
Prophet Acquires JBi Digital to Expand End-to-End Digital Capabilities
Acquisition adds website strategy, design and development expertise for clients across EMEA and North America