Nescafe: Good Morning

8.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Non-Alcoholic Drinks

For decades, NESCAFE has grown with the idea that everyone in the world deserves a great cup of coffee. For all the coffee lovers in the world, the first cup of coffee in the morning is undoubtedly an essential moment of their day. A ritual to which the world’s largest coffee brand has been associated for decades. ‘Good morning’ is another universal moment of our everyday lives. We say ‘Good morning’ to our family, to our friends, to our colleagues, to everyone. And sometimes without thinking, just to be polite. A ritual we may have not said with meaning for quite some time. NESCAFE, with the help of Publicis Worldwide (Paris and Milan offices), launch the new ‘Good morning’ campaign, with the idea of bringing an optimistic ‘Good’ back into ‘Good morning’; a promise to a new beginning, a celebration of being together again and make the best of a new day.

Credits

Advertising Agencies:

Publicis Paris, France, Publicis Milan, Italy

Global Chief Creative Officer Publicis WW:

Bruno Bertelli

Global Creative Director:

Davide Boscacci

Executive Creative Director:

Hugo Gallardo

ACD / Head of Copy:

Jen Smith

ACD / Art Director:

Gustavo Lacerda

General Manager:

Dennis DeYonker

Business Director:

Arnaud Tillon

Client Service Director:

Prigent Guiganton

Senior Strategic Planner:

Daniel Groh

Head of Production:

Francesca Zazzera

Production Company:

Prodigious

Producer:

Sanam Bartoletti

Music Production:

Yessian

Date:

May, 2020

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