Previous Ad
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 2
Next Ad
Myer: Christmas Is Where We Are
New Zealand AIDS Foundation / Durex: Better Safe Than Syphy, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
“Syphilis? That’s something from hundreds of years ago, right?” That’s the reaction you generally get when you talk to people about New Zealand’s very real, and very 21st century problem with this archaic STI. However, syphilis has become such a problem in this country, that it’s now at its highest levels ever. In fact, in just the last few years, reported cases have increased 560%. We set out to tackle syphilis and put it back where it belongs; in the dark ages. The campaign aims to spread awareness through a clash of eras. Modern hook-up locations, like bars, clubs and toilets are juxtaposed with a character out of time – someone in 16th century garb, looking to proposition you, using modern pick-up lines turned Shakespearean. It’s a safe sex campaign for the ages.
Credits
Advertising Agency:
FCB New ZealandChief Creative Officer:
Tony ClewettSenior Art Director:
Melina FiolitakisSenior Copywriter:
David ShirleyPhotographer:
Ross BrownRetoucher:
Jason KingDesigner:
Josh O'Neill, David Reid, Kevin GradySenior Mac Op:
Scott KellyCreative Services Director:
Jenni DoubledayDate:
December, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
Sep. 25, 2026
D&AD Awards Four Black Pencils and Reveals 2026 Global Rankings
Isle of Any's Your Way Out for Coinbase receives two Black Pencils for Visual Effects and Production Design