Nike Kids: Never Done Playing, Black Threads
Media Type:

Country:
Industry:
Nike has worked with creative consultancy Soursop for its 2022 back-to-school campaign, "Never Done Playing" which is made up of a series of films and photography centred around the idea of "finding the magic in the mundane" - through sport. The campaign rejects traditional back-to-school tropes such as kids in uniform, preferring instead to celebrate the joy of summer by showing families – including Dutch star footballer Virgil van Dijk and his family – transforming mundane, everyday chores into play, and showing how any normal task can be turned into a form of sport. Virgil Van Dijk is featured with his two daughters for the first time in a commercial, and the family is filmed with van Dijk gardening on a Sunday as they turn the everyday tasks in the garden into an epic football match.
Credits
Advertising Agency:
Soursop, AmsterdamDate:
August, 2022Ad of the day



Latest News
Dec. 08, 2023
Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans
Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership
Dec. 07, 2023
New Prosumer Report Says Partying May be our Social Glue, but "Skipping the Party" is the Direction we are Headed in
52% of Gen Z prefers staying home on a typical weekend night rather than going out