Boost Infinite: Wireless Utopia
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of the Apple iPhone on the Boost Network, Mayda's visionary duo, Ben Smith and Carl Addy, took the helm to co-direct a sequence of enchanting mixed media dreamscapes. The creative odyssey embarked upon was clear: to craft an atmospheric realm that resonates with the senses, distinguishing itself in the vast expanse of digital narratives. Within this immersive domain, the prowess of state-of-the-art technology is on full display, forging limitless expanses and transforming our heroes' outlooks with a touch of the fantastical. Leveraging the artful CGI capabilities of Covert, audiences are whisked away to an ethereal dimension, a place where magic meets reality. The journey culminates in an introspective and highly stylised utopia—a testament to the power of visual effects to conjure worlds beyond imagination..
Credits
Advertising Agency:
Grey New York, USADirector of Production:
Georgie CastleEP:
Zu Al-KadiriProducer:
Danika CasasDP:
Jon ChemaEdit:
Alex TrierweilerProduction Designer:
Ron BeachColorist:
Matt OsborneVFX:
CovertDate:
October, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences