Nollalinja: Silent Night, Violent Night

9.3

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Finland

Industry:

Public Interest, NGO

Nollalinja is a Finnish 24/7 helpline for victims of domestic violence. Unfortunately, during the holiday season, they get more calls than ever. The campaign uses tropes of a fighting match and its statistics to shed light on the struggles faced by some families, and to let everyone know that help is available.

Credits

Advertising Agency:

TBWA\Helsinki, Finland

Creative Director:

Joni Furstenborg

Art Director:

Jukka Mannio

Copywriter:

Jonathan Fanta

Illustrator:

Sari Sälemaa

Photographer:

Tuukka Koski

Date:

December, 2023