NYX: Cubicle Crush

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Gen Z is stepping into the workforce, and while corporate culture might be new to them, they're bringing in their own set of rules, vibes, and looks. NYX Professional Makeup’s latest campaign, "Brow Compliance", created by GUT Los Angeles, reimagines those classic HR training videos to speak Gen Z’s language. Because in the world of 9 to 5, it’s not just about keeping it professional, it’s about showing up as a full-fledged corporate baddie.

Credits

Advertising Agency:

GUT

Founder & Creative Chairman:

Gastón Bigio

Founder & Creative Chairman:

Anselmo Ramos

Global CEO:

Andrea Díquez

Global CSO:

Fernando Ribeiro

Global CGO:

Carmen Rodríguez

Global Head of Operations & Culture:

Agustina Garavilla

Global Chief Communications Officer:

Christine Prins

Global Chief Intelligence Officer:

Christian Pierre

CCO:

Ariel Abramovici, Bruno Acanfora

US CEO:

Sandra Alfaro

Managing Director:

James Hidden

Creative Director:

Meghan Smart

Creative Director:

Alejandra Guerrero

Associate Creative Director/Art:

Brunno Cortez

Associate Creative Director/Writer:

Caroline Tan

Art Director:

Amanda-Rose Cabrera

Copywriter:

Kianna Coley

Copywriter:

Lisa Fernandez

Design Director:

Tyler King

Executive Producer:

Felix Messina

Senior Producer:

Alex Hoffman

Account Director:

Rachel Castro

Account Supervisor:

Santiago Mottoa

Senior Project Manager:

Karla Ewell

Project Manager:

Sarah Diomande

Group Strategy Director:

Kaitlin Barton

Social Strategy Director::

Francesco Ferrara

Director of Communications, North America:

Alie Coolidge

Business Affairs Director:

Marinet Quinones

Business Affairs Coordinator:

Faith Hundley

Director:

Patrice Lighter

Director of Photography:

Mikul Eriksson

Executive Producer & Founding Partner:

Caroline Gibney

Producer:

Lori Fisher

Editor:

Joe Accardi

General Manager, US:

Yasmin Dastmalchi

Head of Marketing:

Maya Kosovalic

AVP, Marketing:

Santiago Amaya

Director, Marketing (Eyes):

Alexander Abeyrama

VP, Brand Culture and Consumer Experience:

Diana Valdez

Director, Social & Influencer:

Jaylen Swint

Sr. Manager, Influencer:

Cathy Kemp

AVP, US Creative:

John Darcy

Director of Design:

Nathalie Soleimanpour

Sr. Manager, Paid Media:

Alyssa Scott

Manager, Media Strategy:

Allison Surber

Director of Artistry + Education:

Jill Doe

Artistry Lead:

Martin Corona

Date:

August, 2025

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