Old Spice: Soliloquy

5.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with new musical-inspired ad spots and the first-ever Old Spice mascot who is making his debut this week at Super Bowl festivities. The campaign highlights that Old Spice gives guys confidence under the spotlight with freshness all day, swagger all night.

Credits

Advertising Agency:

Wieden+Kennedy Portland, USA

Creative Directors:

Sara Phillips, Erik Fahrenkopf

Art Director:

Ashley Veltre

Copywriter:

Sai He

Head of Production:

Orlee Tatarka

Executive Producer:

Katie McCain

Senior Producer:

Amanda Weiss

Producer:

Rafael Sanchez

Creative Operations Manager:

Klarika Huszar

Design Director:

Curtis Pachunka

Designer:

Ken Berg

Design Producers:

Jason Schwartz, Samm Oduro

Date:

February, 2023

Latest News

Jul. 26, 2024

Samsung has Created The Openness Medal Campaign in Collaboration with BBH London

To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign

Jul. 26, 2024

Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B

Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination