Old Spice: Soliloquy
Media Type:
TV
Brand
Agency
Country:
Industry:
Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with new musical-inspired ad spots and the first-ever Old Spice mascot who is making his debut this week at Super Bowl festivities. The campaign highlights that Old Spice gives guys confidence under the spotlight with freshness all day, swagger all night.
Credits
Advertising Agency:
Wieden+Kennedy Portland, USACreative Directors:
Sara Phillips, Erik FahrenkopfArt Director:
Ashley VeltreCopywriter:
Sai HeHead of Production:
Orlee TatarkaExecutive Producer:
Katie McCainSenior Producer:
Amanda WeissProducer:
Rafael SanchezCreative Operations Manager:
Klarika HuszarDesign Director:
Curtis PachunkaDesigner:
Ken BergDesign Producers:
Jason Schwartz, Samm OduroDate:
February, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 31, 2026
VML UK Appoints Cat Davis as Chief Marketing Officer
Most recently serving as Atomic London’s first chief marketing officer, Cat will be charged with building on VML’s recent account wins for Heineken and Allen & Overy
Jul. 31, 2026
Stanley 1913 Appoints Born Social to Lead Global Social and Social Production
Appointment will support Stanley 1913's ambition to broaden its appeal across new audiences