On: The Infinite Sprint

10.0

Media Type:

Film Film

Brand

brand

Country:

Germany

Industry:

Recreation, Leisure, Sports

Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear company, On, aims to reframe sport’s single-minded focus on winning - by highlighting perseverance as an equally essential quality for athletes.

Credits

Production Company:

AKKURAT Studios

Producer:

Nian Tang

Production Assistant:

Sophie Werche

Executive Producer:

Rocco Kopecny

Music:

Rwdy Music

Edit House:

Cabin

Editor:

Nathan Rodgers

Colorist:

Mikey Pehanich

Postproduction / Online:

SLGH Hamburg

Creative Director:

Oliver DeVitre fka Frank

Director:

Mischa Meyer

DoP:

Louis Lustermann

Date:

July, 2023