On: The Infinite Sprint
Media Type:
Film
Brand
Country:
Industry:
Just how much endurance does a sprinter need? The answer is: a lot more than you think. A new campaign by Swiss sportswear company, On, aims to reframe sport’s single-minded focus on winning - by highlighting perseverance as an equally essential quality for athletes.
Credits
Production Company:
AKKURAT StudiosProducer:
Nian TangProduction Assistant:
Sophie WercheExecutive Producer:
Rocco KopecnyMusic:
Rwdy MusicEdit House:
CabinEditor:
Nathan RodgersColorist:
Mikey PehanichPostproduction / Online:
SLGH HamburgCreative Director:
Oliver DeVitre fka FrankDirector:
Mischa MeyerDoP:
Louis LustermannDate:
July, 2023
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