On Running: Tri Kings


Media Type:

Film Film


2022 Ironman World Champion Gustav Iden and Olympic Champion Kristian Blummenfelt, the best-known, most photographed and fan-friendly tri-athletes in the world, are used to fighting. In On’s latest campaign, Iden and Blummenfelt are transformed into Norsemen of (Triathlon) legend and become the fearsome Viking warriors "Kristian the Unstoppable" and "Gustav the Great" in a short, Manga-style animation produced by Passion Pictures.


Production Company:

Passion Pictures

Animation Director, Art Director, Co-Writer:

Future Power Station


Louise Simpson

Executive Producer:

Kitty Turley

Head of Production:

Juliette Stern


Gessica Giulini

Executive Producer:

Feliciano Robayna


September, 2023

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