Optic 2000: Optic Challenger
Media Type:
Experiential
Brand
Agency
Country:
Industry:
There are more than 2 million visually impaired people in France today.
French optician and eyewear retail chain Optic 2000, committed to improving the autonomy of the visually impaired for over 15 years, is supporting Artha, a start-up that has developed a haptic belt capable of translating the surrounding environment into impulses that enable users to develop an entirely new perception of their environment.
Credits
Advertising Agency:
Australie.GADDate:
May, 2024More from Optic 2000
Optic 2000: Visually Impaired
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 09, 2026
King's Hawaiian Teams Up With Taylor Hanson for "MMMBites" Cinnamon Bites
The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites
Sep. 09, 2026
Collective Measures Appoints Rachel Hipschman as Senior Director of Growth
Former Known new business leader joins employee-owned agency to accelerate national growth and pursue larger-scale opportunities