Optic 2000: Optic Challenger

10.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Industry:

Personal Accessories

There are more than 2 million visually impaired people in France today. French optician and eyewear retail chain Optic 2000, committed to improving the autonomy of the visually impaired for over 15 years, is supporting Artha, a start-up that has developed a haptic belt capable of translating the surrounding environment into impulses that enable users to develop an entirely new perception of their environment.

Credits

Advertising Agency:

Australie.GAD

Date:

May, 2024

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