Optic 2000: Visually Impaired

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Personal Accessories

A concept conceived and orchestrated by Australie.GAD for Optic 2000, a French network of opticians, offering a new perspective on the visually impaired with the Optic 2000 Group’s foundation and the Valentin Hauÿ Association, named for the founder of the first school for the blind in 1785, where Louis Braille was educated. The concept involves a unique photo exhibition entirely created by artificial intelligence based on memorable mental images described by visually impaired individuals.

Credits

Advertising Agency:

Australie.GAD

CO-President:

Gilles Masson

Associate General Manager:

Philippe Boucheron

Associate General Manager:

Thierry Taglioni

Account Director:

Margaux Gilles

Account Manager:

Ulysse Boudot

Project Manager:

Margot Charrier

Artistic Directors:

Tom Camus, Guillaume Paulus, Charles Coussot

Copywriters:

Tom Camus, Guillaume Paulus, Barthélémy Desplats

Digital Art Directors:

Alix Chabagny, Quentin Sautour

Web Developer:

Frédérique Devaux

Head of Production:

Thomas Laurent

Creative Producer:

Jean-Luc Chirio

Photographer:

Marc Da Cunha Lopes

Post-Production:

Firm

Sound Post-Production:

Plouf

Director:

Nan Feix

Executive Producer:

Marine Garnier

Communications Director:

Sandrine Ladoux

Advertising/External Communications Manager:

Pierre Vinogradoff

Communications Director:

Emilie Lebre/ Valentin Hauy Association

Music:

Geist rouge

Composer:

Flavien Berger

Date:

April, 2023