Orangina: Shake the Dispenser
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The first dispenser you need to shake.
At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident / Executive Creative Director:
Georges Mohammed-ChérifHead of Innovation:
François PhanIntegrated Producer:
Christelle PereiraHead of Studio:
Jeremy BouchetTV Producer:
Benoit CrouetHead of Social Media:
Julien ScaglioneSocial Media Manager:
Lucas CirilloExecutive Production:
Spoa FilmsExecutive Producer:
Guillemette CornefertDirector:
Aurélien JournezDesign:
5.5 Design StudioDate:
December, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Fitzco Promotes Ashlyn Taylor and Cat Sheehan to Creative Directors Amid BCG Worldwide Network Momentum
Promotions bolster Fitzco’s creative leadership, recognizing the leaders behind some of the agency’s recent award-winning work
Oct. 22, 2026
Points of Inspiration: Hyundai Offers an Intimate Look at the People and Ideas Behind IONIQ 3 Design
The new interview series offers an intimate look behind the creation of IONIQ 3, putting the personalities behind its design