Orangina: Shake the Dispenser
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The first dispenser you need to shake.
At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident / Executive Creative Director:
Georges Mohammed-ChérifHead of Innovation:
François PhanIntegrated Producer:
Christelle PereiraHead of Studio:
Jeremy BouchetTV Producer:
Benoit CrouetHead of Social Media:
Julien ScaglioneSocial Media Manager:
Lucas CirilloExecutive Production:
Spoa FilmsExecutive Producer:
Guillemette CornefertDirector:
Aurélien JournezDesign:
5.5 Design StudioDate:
December, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 01, 2026
Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA
Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs
Oct. 01, 2026
Sibling Rivalry Welcomes Director Gracie Koh
Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content