Oreo: Oreo & Friends, the Cat


Media Type:





When OREO learned that ‘Oreo’ is the 6th most popular name for black-and-white-coloured pets, according to Rover.com, it was delighted – until it learned that a growing number of Oreos are being abandoned in Dubai, and knew it had to step in. Beginning on International Homeless Animals Day last month (August 20th), OREO is helping its furry namesakes in the United Arab Emirates (as well as their friends not named Oreo) to find a home. Together with agency Saatchi & Saatchi, OREO is on a mission to help get as many pets adopted as possible in partnership with two of the largest pet rescues in the region K9 Friends and Yanni Animal Welfare.


Advertising Agency:

Saatchi & Saatchi Dubai, UAE

Chief Creative Officer:

Sebastien Boutebel

Executive Creative Director:

Gautam Wadher

Creative Director:

Alok Mohan

Associate Creative Director:

Anika Marya

Senior Copywriter:

Katie Handfelt

Art Director:

Erick Canedo

Art Director:

Namita Nair


Daniel Masilang

Digital Delivery Manager:

Biju Varughese

Director - Head of Production:

Wael Said


Maria Succar

Content Director:

Hussein Krayem


Mahmoud Abdelfattah

Motion Designer:

Lucas Fuse


Ahmed Aborady

Studio Manager:

Uthaman Chamandi

Digital Retoucher:

Jessudas Manirajan, Jayan Subramanian

Chief Strategy Officer at Publicis Groupe:

Tahaab Rais

Head of Strategy & Insights Strategic Planning:

Mazher Abidi

Head of Saatchi & Saatchi UAE:

Ramzi Sleiman

Business Director - Communications Consultancy:

Karim El Kari

Associate Business Director - Communications Consultancy Communications:

Hiam Baltaji

Senior Executive - Communications & Project Management Communications:

Dayana Atanasova

Associate Business Director - Content:

Sima El Amine

Manager - Communications Consultancy:

Nathalie Hammoud

Executive – Content:

Gaia El Khazen


September, 2022

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