Paddy Power: Come Out and Play

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Gambling

Paddy Power Games has today launched ‘Come Out and Play’, a star-studded campaign that would rival any of the Ocean’s franchise. Created by BBH, the ad shows the excitement, community and experience of online gaming, infused with Paddy Power’s unmistakable wit and trademark mischief. Set in a dreamlike, casino-inspired scene (think the Queen Vic meets Las Vegas), the ad transforms Paddy Power’s full suite of online games into a world that’s bold, playful, and bursting with personality.

Credits

Advertising Agency:

BBH London

CCO:

Alex Grieve

Executive creative director:

Felipe Serrardourada Guimaraes

Creative Director:

Luke Till

Creative team:

Ed Ryder and Joe Craig

Planner:

Darius Pasalar

Client Managing Director:

Bobbie Gannon

Senior Account director:

Louis Haskel

Account manager:

Georgia Hanscott

Account manager:

Katie Headley

Agency film producer:

Alex Coughlin

Agency assistant film producer:

Valentina Schwendinger

Director:

Andrew Gaynord

DOP:

João Padua

EP:

Charlie Phillips

Producer:

Hera King

Production Manager:

Stuart Butterworth

Production Assistants:

Maria Pereira, Hayley Norton, Art Evans, Emily Lucienne & Lettice Yardley

1st Ad:

Dan Precious

Production Designer:

Tom Gander

Costume Designer:

Lucy Hagan

Editor:

Adam Buckmaster

Post-production company:

ELMNTL

Post-production producer:

Belle McLeary

2D lead:

Martin Waller

Grade:

Selected Works

Colourist:

Sam Gilling

Sound Studio:

Runamok

Sound Engineer:

Jon Clarke

Music supervisor:

Daniel Olaifa , Hywel Evans

Music company:

BSM

Photographer:

Nick Eagle

Head of Brand:

Head of Brand:

Senior Brand Manager Games:

Cait McWeeney

Brand Manager Games:

Hannah Scott

Campaign Planner:

Sally Dixon

Senior Media Manager:

Amanda Weir

Date:

October, 2025

Ad of the day

Ad of the Day | Nissan: Encounter the Next Electric Intelligence 0.0 Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8

Latest News

MOX Creates New Brand Identity for Formula E's Next Era of Racing

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing