Paddy Power: Where Were You in 22?
Media Type:
TV
Country:
Industry:
Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker. The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate. Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds. With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.
Credits
Advertising Agency:
Droga5 London, UKDate:
November, 2022More from Paddy Power
Ad of the Day | Paddy Power: Love Football. Intimately
8.5
Ad of the day
Ad of the Day | REI: Rewind The Run
9.0
Ad of the Day | Down Under Film Festival: Holy Crocodile
9.0
Ad of the Day | Netflix: Wednesday's Black Tears
9.0
Latest News
Nov. 14, 2025
LiveLab Founders Launch Brand Imagination Group (BiG): A Modern Symphony of Strategy, Creativity and Technology
Breaking from the traditional agency assembly line, BiG operates like a symphony orchestra
Nov. 14, 2025
Dirt & Glory Media Appointed as Creative & Content Partner for Henley Festival 2026
Henley Festival, renowned as the UK's only black tie music and arts festival, set on the banks of the Thames and known for its spectacular floating stage
