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Paddy Power: Where Were You in 22?

8.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Gambling

Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker. The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate. Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds. With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.