Paddy Power: Where Were You in 22?
Media Type:
TV
Brand
Agency
Country:
Industry:
Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a cracker. The well-known bookie delivers its take on the true meaning of Christmas as we prep for a festive season basted in World Cup juiciness, served with a side of Southgate. Celebrating the unprecedented advent of football and festive traditions colliding, the mischievous brand has sidled up to the usual crimbo clichés and promptly ripped them to shreds. With the help of Shameless star David Threlfall’s unmistakable voice, Paddy Power delivers a festive delicacy, dropping scenes that pay homage to football’s most iconic moments all wrapped up in Christmassy paper and tied in a bow.
Credits
Advertising Agency:
Droga5 London, UKDate:
November, 2022More from Paddy Power
Paddy Power: Come Out and Play
9.0
Ad of the Day | Paddy Power: Love Football. Intimately
8.5
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 30, 2026
Severn Trent Taps GORPCORE for "Wild Brushing" Campaign
Midlands utility company embraces festival and outdoor culture to encourage teenagers to champion mindful water consumption
Jul. 30, 2026
Nuii ice Cream Brings its Adventurous Spirit to Life with Immersive Experience at Wingham Wildlife Park
ZEAL creates an experiential destination for Nuii, helping the challenger brand stand out beyond traditional retail through adventure, conservation and discovery