Panda Express: Beyond The Original Orange Chicken
Media Type:
TV
Country:
Industry:
In a new campaign created by the world’s largest American Chinese dining concept Panda Express and independent creative and strategic advertising agency The Many, music is once again used to tell a one-of-a-kind product story, while also promoting the company’s larger goal of being a cultural bridge. “Time of the Season” by classic rock band The Zombies is reimagined into an English and Chinese original to celebrate a limited-time offering of a plant-based take on the brand’s iconic The Original Orange Chicken®, Beyond™ The Original Orange Chicken™.
Credits
Advertising Agency:
The Many, USADate:
October, 2022More from Panda Express
Panda Express: Karaoke
9.0
Panda Express: Sizzling Streak
10.0
Panda Express: Traditions Shared
9.7
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Voyager Backs Debut Album From Longtime Collaborator "Melanson"
Category entry points (CEPs) are contextual cues that trigger brand recall and drive growth
Jul. 09, 2026
Only 16% of Brands Use Category Entry Points as Structural Barriers Slow Adoption
As the contextual cues that trigger consumers to think of a brand within a category, CEPs can unite brand and performance to drive growth
