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Southern Cross Health Insurance: With You

9.0

Media Type:

Film

Brand

Agency

Country:

New Zealand

Industry:

Professional Services

Southern Cross Health Insurance and TBWA\New Zealand launch the latest campaign from its ‘With You’ brand platform. Celebrating being part of a collective, the spot highlights the power of being surrounded by a team that truly cares. The commercial tells the story of Caroline, the leader of a construction crew. Quickly, her connection with each of her colleagues becomes clear, whether she’s enjoying a tea break with them, motivating them, or playing cards with them, until one day she’s not there. As she undergoes treatment in a Southern Cross hospital, her absence is felt throughout her team. But they keep things moving while hatching a plan to rally around her upon her return.