Patron Tequilla: Our Hands, Making of


Media Type:

Film Film








Alcoholic Drinks

Patrón Tequila launched campaign called Our Hands. The work, created by MullenLowe Los Angeles, heroes a group of master artisans - a jimador, tahona miller, fermenters, distillers, and bottlers - as they come together to celebrate the craft of making tequila by hand. To tell the story of passion and pride through the hands of Patron’s own people, the film uses music and visual performance art to bring to life the brand’s ethos that every bottle of Patrón embodies: Made by Hand. Crafted by Passion. The entire campaign was shot at the Patrón Hacienda in Jalisco, Mexico with the real artisans that craft our tequila.


Advertising Agency:

MullenLowe, U.S.


December, 2022

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