Penny: Las Wedding Invitation (Documentary)
Media Type:

Country:
Industry:
After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed into a Las Vegas-style Wedding Chapel, PENNY and Serviceplan are celebrating a social media campaign that combines Berlin charm and Vegas flair in an attention-grabbing way. On February 22nd 2022, 22 couples tied the knot at the PENNY store in Berlin's Wedding district. In mid-February, PENNY used its social media channels to invite people who were planning to get married, or who wished to renew their vows, to have their ceremony performed by an Elvis impersonator in the supermarket aisles of a PENNY store, specially adapted into a Vegas Chapel of Love. Within a few days, around 400 couples had registered.
Credits
Date:
May, 2022Ad of the day



Latest News
Nov. 28, 2023
Gerety Awards Announces the 2024 Grand Jury
Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award
Nov. 28, 2023
Ogilvy Appoints John Harding-Easson to Head of Influence, EMEA
He’s led long-standing influencer campaigns for American Express, Audible and Samsung and The Coca-Cola Company.