Penny: Las Wedding Invitation
Media Type:
TV
Brand
Agency
Country:
Industry:
After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed into a Las Vegas-style Wedding Chapel, PENNY and Serviceplan are celebrating a social media campaign that combines Berlin charm and Vegas flair in an attention-grabbing way. On February 22nd 2022, 22 couples tied the knot at the PENNY store in Berlin's Wedding district. In mid-February, PENNY used its social media channels to invite people who were planning to get married, or who wished to renew their vows, to have their ceremony performed by an Elvis impersonator in the supermarket aisles of a PENNY store, specially adapted into a Vegas Chapel of Love. Within a few days, around 400 couples had registered.
Credits
Date:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain