People Like Us: Signatures For Signatures

9.5

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Non-profit People Like Us is launching "Signatures for Signatures"; a campaign encouraging UK professionals to donate space in their email signatures in order to include a petition link. The petition asks the government to introduce mandatory ethnicity pay gap reporting, and by encouraging workers to display it prominently in their signatures, the project hopes to spread the word amongst professionals; those who are affected by the ethnicity pay gap, and their peers. It was created in partnership with creative agency, Worth Your While.

Credits

Advertising Agency:

Worth Your While

Date:

March, 2023