Previous Case
Optic 2000: Visually Impaired
Next Case
Wyler's Light: Blow Plain Water Out of the Water
People Like Us: Autocorrected Pay Gap
Media Type:
Online
Country:
Industry:
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities.
Credits
Advertising Agency:
Worth Your WhileCEO:
Morten IngemannCreative Directors:
Tim Pashen, Lukas LundCo-Founders:
Darain Faraz, Sheeraz GulsherDate:
April, 2023More from People Like Us
Ad of the Day | People Like Us: Name Bias
9.0
People Like Us: Signatures For Signatures
9.5
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign
