People's Postcode Lottery: December draws
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TV
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Agency
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Postcode Lottery is kicking off the festive season with a major new campaign promoting its biggest-ever prize pot, with a share of £38.4m guaranteed to be won in its December draws. Crafted in-house and directed by Vince Peone through The Gate+, the festive 60-second TV spot opens with Fred Sirieix behind the wheel of a snow plough, clearing the way to reveal the record-breaking prize pot.
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