Peta: Beware the Octocurse


Media Type:

Film Film




Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus farms. These cruel farms will cram the cephalopods into tiny tanks before they are killed in inhumane ways.


Advertising Agency:

Grey London, UK


October, 2022

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