Peta: Beware the Octocurse

10.0

Media Type:

Film Film

Brand

brand

Agency

agency
Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus farms. These cruel farms will cram the cephalopods into tiny tanks before they are killed in inhumane ways.

Credits

Advertising Agency:

Grey London, UK

Date:

October, 2022

Latest News

Sep. 07, 2026

Comic Relief Fights Childhood Poverty with a Campaign on Behalf of those who Refuse to

New PSA from Quality Meats satirically raises awareness of childhood poverty from the absurd POV of those proudly claiming it’s "Not Our Problem"

Sep. 07, 2026

CELSIUS Named Official Energy Drink Sponsor of ESPN's College GameDay in New Multi-Year Agreement

CELSIUS signs on as ESPN College GameDay's first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays