PETA UK: It's Time We Grew Up

9.8

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
Some thought it was hilarious, while others looked disturbed – this is how Londoners reacted to a grown man rocking a nappy, riding a tricycle, playing with his food, and asking shocking favours. Like all mammals – including humans – cows produce milk for their babies. There's something truly sinister about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for him or her can be consumed by humans – and adult humans, no less. Humans are the only species on the planet to drink milk as adults – and the only one to drink the mammary secretions of other animals.

Credits

Advertising Agency:

Don't Panic London, UK

Date:

February, 2019

Latest News

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"

Aug. 14, 2026

Revry Reveals "King of Drag" Season 2 Cast and Live National Tour

The first drag king competition series returns this fall and hits the road for a 22-city national tour