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Media Type:
Outdoor
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Agency
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From incel culture to the rise of the manosphere and the cult of Andrew Tate, we’ve all heard of toxic masculinity - aka the stereotypically male behaviours that are harmful to men and society as a whole.Now, Danish NGO Plastic Change is bringing an even more sinister meaning to the concept with a clever campaign highlighting how microplastic pollution is, quite literally, turning men’s genitals toxic.
Credits
Advertising Agency:
Worth Your WhileDirecting Collective:
Glue SocietyPR:
One Green BeanStills Production Company:
Wildfire Content , M.A.P SydneyPhotographer:
Derek HendersonExecutive Producer:
Fletcher WatsonStylist:
Ewan BellDigi Op/Assistant:
Jack BurgessRetouching:
Maria FimmanoMedia:
Mindshare DenmarkMedia:
OMD SwitzerlandDate:
August, 2025More from Plastic Change
Plastic Change: Toxic Masculinity Spoof, 3
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Plastic Change: Toxic Masculinity Spoof, 1
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