Previous Ad
Plastic Change: Toxic Masculinity Spoof, 3
Next Ad
Plastic Change: Toxic Masculinity Spoof, 1
Plastic Change: Toxic Masculinity Spoof, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
From incel culture to the rise of the manosphere and the cult of Andrew Tate, we’ve all heard of toxic masculinity - aka the stereotypically male behaviours that are harmful to men and society as a whole.Now, Danish NGO Plastic Change is bringing an even more sinister meaning to the concept with a clever campaign highlighting how microplastic pollution is, quite literally, turning men’s genitals toxic.
Credits
Advertising Agency:
Worth Your WhileDirecting Collective:
Glue SocietyPR:
One Green BeanStills Production Company:
Wildfire Content , M.A.P SydneyPhotographer:
Derek HendersonExecutive Producer:
Fletcher WatsonStylist:
Ewan BellDigi Op/Assistant:
Jack BurgessRetouching:
Maria FimmanoMedia:
Mindshare DenmarkMedia:
OMD SwitzerlandDate:
August, 2025More from Plastic Change
Plastic Change: Toxic Masculinity Spoof, 3
6.0
Plastic Change: Toxic Masculinity Spoof, 1
6.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing