Premier Inn: You Know What You’re Getting

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Hotel

Leo UK has launched a new nationwide campaign, "You Know What You’re Getting with Premier Inn", designed to re‑establish the UK’s biggest hotel brand as the go‑to choice for short stays, by reframing consistency as a modern superpower.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Director:

Andrew Long

Creative Director:

Hayley Power

Copywriter:

Conrad Swanston

Art Director:

Alex Bingham

Head of Design:

David Allen

Designer:

Tomek Drozdowski

Lead Motion Designer:

Laura Fanx

Junior Motion Designer:

Matt Slater

Strategy Partner:

Elisa Edmonds

Senior Strategist:

Ali Arnold-Jones

Business Lead:

Charlotte Coughlan, Lauren Martin

Senior Account Director:

Robert Ellen

Account Manager:

Bryan Osango

Account Executive:

Sam Baker

Project Manager:

Karina Górska

Chief Production Officer:

Emily Marr

Agency Producer:

Kate Reynolds

Date:

March, 2026