Prime Video: The Pogmentary

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

More than a football success story, the prime video documentary about Paul Pogba, is about a mindset that brought a boy to the top, all through experiencing hard moments. "The Pogmentary" invites viewers to discover Paul Labile Pogba, the man off the pitch, as a father, son, brother, husband, showing he’s much more than an icon and social media star. We discover a man that proves to us that we can have painful experiences but that if we keep working, we can use them to our advantage.

Credits

Advertising Agency:

Sid Lee, Paris, France

Chief Creative Officer, Europe:

Sylvain Thirache

President:

Johan Delpuech

Creative Director:

Céline, Clément Mornet-Landa

Creative Lead:

Julien Sens

Art Director:

Olivier Bodet

Business and Operations Director:

Antoine Ferrari

Account Director:

Margaux André

Project managers:

Yoann Deminiac, Louisa Chaouche Teyara, Thomas Albert

Producer:

Laetitia Neves

Managing Director in charge of Strategy:

Bruno Lee

Head of Social Media:

Cassandre Geron

Strategist:

Héloïse Dung

VFX Producer and POST-PROD:

Caroline Legault-Lanouette

VFX Supervisor:

Nicolas Pellicelli

Comp Artist:

Caroline Brien, Mathilde Vezina-Bouchard

Assistant Online:

Jackson Mulatelo

VFX on Set:

Olivier Barbes-Morin

Production Company:

Adeus

Director:

Paul-Henry Thiard

Producer:

Julia Lellouche

Production Director:

Léa Blaise

Chief Operato:

Adrien Lallau

Production Coordinator:

Magali Menessier

1st Assistant Director:

Ernest Bouvier

Head of Originals Marketing:

Charlotte Michel

Senior Creative Director Europe:

Xuan Pham

Creative Video:

Freddie Barrie

Brand Supervisor:

Ben Walker

Senior Marketing Manager:

Najib Messaoudi

Junior Brand Manager:

Raphael Cabotin

Date:

June, 2022

Latest News

Nov. 17, 2025

Barrett Hofherr Selected to Create Bachan's Debut Brand Campaign

The campaign will aim to expand brand awareness and attract new consumers for Bachan’s, building on the strong momentum behind the brand

Nov. 17, 2025

Atlassian and Zach Woods Debut "It's a Team Changer" - A Bold, Funny Take on Teamwork for the AI Era

Developed with Epoch and directed by Phil Morrison, this campaign continues Atlassian's bold B2B marketing with unexpected storytelling