Prime Video: Anyone Could Be a Spy
Media Type:
Online
Brand
Agency
Country:
Industry:
The new unconventional campaign to launch Citadel: Diana takes place in Lucca, to promote the new Prime Video Original instalment expanding the Citadel spyverse, starring Matilda De Angelis, as a civilian turned into a spy. Here’s why to amplify the concept “Anyone could be a spy”, Prime Video and Ogilvy chose the most famous spies in the world: Italian grannies.
Credits
Advertising Agency:
Ogilvy & Mather ItalyPresident:
Giuseppe MastromatteoChief Creative Officer:
Giuseppe MastromatteoExecutive Creative Directors:
Francesco Basile, Lavinia FranciaSenior Copywriter:
Giulia OlivaSenior Art Director:
Vincenzo TortoraClient Service Director:
Claudio GrandiAccount Supervisor:
Eleonora GuidolinHead of Production:
Sanam BartolettiProducer:
Giulia CattaniProduction:
T3KNECreative Producer:
Leonardo BazzucchiProject Manager:
Tereza KnappProduction Coordinator:
Sara CalaniAssistant Producer:
Stefano MirriFilming:
JellyFish StudioDate:
November, 2024More from Amazon
Amazon: Txtless Master, Hockey
9.0
Amazon: Txtless Master
9.0
Ad of the Day | Prime Video: Ligue 1 Uber Eats Symphony
10.0
Ad of the Day | Amazon Books: The Reading Feeling Awaits
3.7
Prime Video: The Pogmentary
10.0
Prime Video: Laura Pausini, Pleased to meet you
9.3
Amazon Alexa: Prom
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain