Prime Video: Anyone Could Be a Spy
Media Type:
Online
Brand
Agency
Country:
Industry:
The new unconventional campaign to launch Citadel: Diana takes place in Lucca, to promote the new Prime Video Original instalment expanding the Citadel spyverse, starring Matilda De Angelis, as a civilian turned into a spy. Here’s why to amplify the concept “Anyone could be a spy”, Prime Video and Ogilvy chose the most famous spies in the world: Italian grannies.
Credits
Advertising Agency:
Ogilvy & Mather ItalyPresident:
Giuseppe MastromatteoChief Creative Officer:
Giuseppe MastromatteoExecutive Creative Directors:
Francesco Basile, Lavinia FranciaSenior Copywriter:
Giulia OlivaSenior Art Director:
Vincenzo TortoraClient Service Director:
Claudio GrandiAccount Supervisor:
Eleonora GuidolinHead of Production:
Sanam BartolettiProducer:
Giulia CattaniProduction:
T3KNECreative Producer:
Leonardo BazzucchiProject Manager:
Tereza KnappProduction Coordinator:
Sara CalaniAssistant Producer:
Stefano MirriFilming:
JellyFish StudioDate:
November, 2024More from Amazon
Amazon: Txtless Master, Hockey
9.0
Amazon: Txtless Master
9.0
Ad of the Day | Prime Video: Ligue 1 Uber Eats Symphony
10.0
Ad of the Day | Amazon Books: The Reading Feeling Awaits
3.7
Prime Video: The Pogmentary
10.0
Prime Video: Laura Pausini, Pleased to meet you
9.3
Amazon Alexa: Prom
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 08, 2026
Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI
Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking
Sep. 08, 2026
The Iconic Dupe: OMHU Copied its Own Sofa
The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway