Pringles: Sour Cream & Onion
Media Type:
Online
Brand
Agency
Country:
Industry:
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots with the snack brand. In each mixed-media film, characters take a single bite of a Pringles flavoured chip and is momentarily propelled into a tantalising fantasy universe of taste immersion.
Credits
Advertising Agency:
DigitasLBI London, UKCreative Director:
Matt WatsonAgency Producer:
Alice DunoyerCreatives:
Jonny Palmer, Rachael KendrickProduction Company:
Dark Energy FilmsDirector:
Chris StrongExecutive Producer:
Matt BrownProducer:
Mickal Colker-PearlmanEditor:
Christian LyndonAnimation:
Cookie StudioCreative Director:
Thiago MaiaProducer:
Thierry LevyDate:
February, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 18, 2026
F&F and BBH London Unveil "Whatever You're Dealt", a new Multi-Channel Campaign
The social campaign sees fashion creators launch the collection with content inspired by the F&F cards
Sep. 18, 2026
Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai
Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking