Pringles: Wonderfully Different
Media Type:
TV
Brand
Agency
Country:
Industry:
Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different.
Credits
Advertising Agency:
Grey London, UKGlobal Chief Creative Officer:
Javier CampopianoPresident & Chief Creative Officer:
Laura Jordan BambachExecutive Creative Director:
David WigglesworthGlobal Group Creative Directors:
Christopher Lapham, Aaron McGurkCreatives:
Christopher Lapham, Aaron McGurk, Cameron SutherlandDesign:
Christopher Lapham, Aaron McGurkAgency Planning Partner:
Lee BarberAgency Strategy Director:
Gilliam Caldwell-DunnManaging Partner:
Agi VaranyiGroup Business Director:
Tamsine FogginDate:
February, 2023
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