Pringles: Wonderfully Different
Media Type:
TV
Brand
Agency
Country:
Industry:
Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different.
Credits
Advertising Agency:
Grey London, UKGlobal Chief Creative Officer:
Javier CampopianoPresident & Chief Creative Officer:
Laura Jordan BambachExecutive Creative Director:
David WigglesworthAgency Planning Partner:
Lee BarberAgency Strategy Director:
Gilliam Caldwell-DunnManaging Partner:
Agi VaranyiGroup Business Director:
Tamsine FogginDate:
February, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 18, 2026
Rival Confronts Online Surveillance for the Launch of DuckDuckGo's Duck.ai
Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking
Sep. 18, 2026
Andrex Urges Britain to "Treat Your Bits" in New Skin Protect Campaign
New integrated campaign brings skincare culture to the bathroom as Andrex launches the UK’s first clinically proven toilet tissue to help protect intimate skin