Project Literacy: The Alphabet of Illiteracy

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

There are 757 million people who cannot read a single sentence. The consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.

Credits

Advertising Agency:

FCB Inferno, London, UK

Chief Creative Officer:

Owen Lee

Senior Art Director:

Julia Ferrier

Senior Copywriter:

Martin McAllister

Production Company:

1stAveMachine

Date:

March, 2016

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