Project Literacy: Thank you Mom
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.
Credits
Advertising Agency:
FCB Inferno, USACopywriter:
Martin McAllisterArt Director:
Julia FerrierSenior Account Director:
Helena GeorghiouSenior Account Manager:
Charlie GriffithStrategy Director:
Julie LaganMedia / Social:
Chloe Belloin, Laura VisickDate:
May, 2017More from Project Literacy
Project Literacy: The Alphabet of Illiteracy
9.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience