Protergia: The Roommates
Media Type:
TV
Country:
Industry:
In Greece, more and more young people are choosing to live with roommates due to high rents and the overall economic situation. At the same time, according to research, most energy provider switches take place when someone is moving to a new house. These two findings were the starting point for “Roommates”, our new campaign for Protergia.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Giannis Sorotos, Dimitra AndrikopoulouArt Director:
Argiro PasxouCopywriters:
Dimitris Boutsikos, Nikos TsatouchasChief Strategy Officer:
Kostas VerveniotisAccount Director:
Chrysanthi SpertouAccount Supervisor:
Natalia GeorgantaProduction Company:
Boo ProductionsDirector:
Argyris PapadimitropoulosD.o.P.:
Giorgos KarvelasEditor:
Thanassis TotsikasMusic & Sound:
BounceDate:
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