Protergia: The Roommates

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Greece

In Greece, more and more young people are choosing to live with roommates due to high rents and the overall economic situation. At the same time, according to research, most energy provider switches take place when someone is moving to a new house. These two findings were the starting point for “Roommates”, our new campaign for Protergia.

Credits

Creative Directors:

Giannis Sorotos, Dimitra Andrikopoulou

Art Director:

Argiro Pasxou

Copywriters:

Dimitris Boutsikos, Nikos Tsatouchas

Chief Strategy Officer:

Kostas Verveniotis

Account Director:

Chrysanthi Spertou

Account Supervisor:

Natalia Georganta

Production Company:

Boo Productions

Director:

Argyris Papadimitropoulos

D.o.P.:

Giorgos Karvelas

Editor:

Thanassis Totsikas

Music & Sound:

Bounce

Date:

May, 2026

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